Listen – aim to first understand the client’s objectives, concerns and issues applicable to the assignment

Big Picture – Understand the client’s issues in the context of their products, portfolio, and operating model.

Delivery – Work to deliver a high-quality work product which will meet the scope of the work requested by the client.

Intrinsic – Deliver pragmatic solutions which leave a lasting benefit to the client and protect patient safety.

Clarity – Where the direction or scope of a project is unclear it is important to get clarification as soon as possible.

Above all, act honestly and ethically